Small Business
$12,000 – $35,000
Single-location activation
Scope brief
Overview
Use this RFQ when you need providers to quote for Brand Activation — with clear scope, deliverables, timeline, and evaluation criteria.
When To Use This RFQ
Objectives
- Drive footfall and engagement
- Launch products in retail or public spaces
- Create memorable brand experiences
- Capture leads and social content
Typical Projects
- Mall activations
- Sampling campaigns
- Pop-up experiences
- Roadshows across cities
Ideal Buyer
Brand and trade marketing teams planning experiential campaigns.
Common Deliverables
- Activation concept
- Production and staffing
- On-site execution
- Lead capture
- Post-event report
Ready-to-Copy Scope of Work
Project: Brand Activation
Category: Events & Exhibitions
Scope of Work:
1. Activation concept, creative theme, and guest journey for target locations (EG/KSA/UAE).
2. Venue or mall permissions, floor plans, and logistics coordination.
3. Fabrication: booths, displays, sampling stations, and branded environments.
4. Staffing, hosts, promoters, and training on brand messaging.
5. Lead capture mechanics, data privacy compliance, and CRM handover.
6. Photo/video capture plan and social amplification assets.
7. On-site execution, show calling, and post-activation ROI report.
Quotation must include: fee, deliverables, timeline, team structure, assumptions and exclusions.
Deliverables Checklist
- Concept deck
- Production drawings
- Staffing plan
- Run-of-show
- On-site team
- Lead export
- Post-activation report
Timeline Template
Week 1–2
Concept and venue confirmation
Concept approval
Week 3–5
Production and staffing
Production sign-off
Activation week
Live execution
Daily sign-off
Post-event
Report and wrap-up
Final report
Budget Guidance (USD)
Mid Market
$35,000 – $100,000
Multi-site or mall program
Enterprise
$100,000 – $280,000+
National roadshow
Indicative USD ranges for Egypt, KSA, and UAE (2025–2026 market research). Egypt is often 40–70% lower than Dubai/Riyadh upper tiers. Ad spend, MOQ, licensing, and VAT usually excluded.
Vendor Evaluation Matrix
| Criteria | Weight | Score | Notes |
|---|---|---|---|
| Technical Capability | 25% | Rate 1–5 | |
| Industry Experience | 20% | Rate 1–5 | |
| Price | 20% | Rate 1–5 | |
| References | 15% | Rate 1–5 | |
| Response Time | 10% | Rate 1–5 | |
| Support | 10% | Rate 1–5 |
Common Mistakes
Permits not assigned +
Clarify who secures mall/venue permissions and insurance.
Sampling compliance ignored +
Include food/handling rules if applicable.
Staff briefing skipped +
Require brand training before go-live.
Lead data ownership unclear +
Define CRM fields and data transfer format.
Related Verified Providers
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Related Projects
Explore verified case studies on Entasher for similar RFQ workflows.
View Case StudiesFAQ
What is a Brand Activation RFQ template? +
A Brand Activation RFQ template is a ready-to-use procurement document with scope, deliverables, timeline, and evaluation criteria — so you can collect comparable quotations from verified service providers.
How do I use this Brand Activation RFQ template on Entasher? +
Click "Use This Template Online" to open the Entasher RFQ form with scope, deliverables, timeline, and evaluation criteria pre-filled. Submit one brief and receive competitive quotations across Egypt, KSA, and UAE.
What is the difference between an RFQ template and an RFP template? +
An RFQ focuses on pricing for clearly defined scope. An RFP evaluates approach and capability. This Brand Activation template supports both with the included vendor evaluation matrix.
Can I download this template as DOCX or PDF? +
Yes. Download DOCX or PDF with scope, deliverables, timeline, and evaluation matrix — ready to send to agencies. Or use "Use This Template Online" to submit faster and receive quotations from verified providers.
What budget should I set for Brand Activation? +
Budget guidance on this page is in USD and reflects typical ranges across Egypt, KSA, and UAE. Use the Small Business, Mid Market, and Enterprise tiers as starting points — Egypt is often lower; Dubai and Riyadh sit at the upper end for comparable scope.
How many providers will respond to my RFQ on Entasher? +
Most clients receive multiple quotations within 24–48 hours from verified providers matched to service category and country.
What should I include in the scope of work section? +
Include objectives, deliverables, markets (EG/KSA/UAE), languages, timeline, approval process, and reporting requirements.
How do I evaluate Brand Activation proposals fairly? +
Use the vendor evaluation matrix. Score each provider on technical capability, industry experience, price, references, response time, and support.