Novo Eats Branding and Positioning

NOVO is a new product(s) chain from the YHB-group which acts as the main pillar in the federal union of rice implanting at TAIWAN. Our mission is to pick the highest quality ingredients to propose the ultimate nutrition value and we have the vision to set ultimate benchmarks in the nutrition world.
The concept of the logo is inspired by mother nature and organic components. Wheat plants and letters make the main structure for the logo with the letters “N”, “O”, and “V” acting as a grain of wheat plant.