Inbound Marketing in Egypt ✽

If you’ve been in the marketing industry in the past couple years, you’ve probably come across the term “Inbound Marketing.” It seems to be gaining more and more steam, and people are more interested in what Inbound Marketing is and how it can help them.

Inbound Marketing is the practice of bringing warm, qualified leads into your sales funnel rather than reaching outward to cold, questionable targets

Traditional “outbound marketing” was largely focused on outbound methods such as cold calls, print ads, attending tradeshows, etc… The idea behind these techniques was to get in front of cold leads and warm them up to the point where they would try your product or service.

This form of marketing was largely a numbers game – you knew you had to, on average, get in contact with a certain large number of people before one of them would be interested and make a purchase. This method was inefficient and expensive, causing marketers to waste time getting in contact with tons of people who may have had no interest in their offering.

Especially in this resource-strapped recession, Inbound Marketing is becoming more popular as marketers look for efficient and affordable ways to acquire new leads. Some of the most popular Inbound Marketing techniques are blogging, interacting on social media, search engine optimization, and webinars.

All of these inbound methods pre-qualify the leads that discover your company, so you can be sure that your message is greeting welcoming ears rather than random outbound contacts. By bringing these warm leads into you, you will greatly save time and money on the old outbound strategies.

We in e-RAMO For Digital Solutions will help your inbound marketing grow